For marketing consultants, agency owners, and business coaches: Help your clients get more leads and grow their business. AI search is changing how people find services, and you can guide them through it with confidence.
,Sound familiar?
Your clients are coming to you with this. Their numbers are dropping. Their phone isn’t ringing like it used to. Referrals are drying up.
And they’re looking at you like: Fix this.
Here’s what changed:
The way people search for help is fundamentally different now.
Someone needs help. Maybe it’s 10pm on a Tuesday. Maybe they’re between meetings in a parking lot.
They pull out their phone and search. Google gives them an AI answer at the top, or they ask ChatGPT directly: “I need a therapist who specializes in anxiety near me.”
Either way, they get names. With details. With reasons why.
This is the silent shift causing the traffic drop.
People aren’t clicking through lists of search results anymore. They’re getting direct recommendations from AI.
If your client isn’t in that conversation, they’re invisible.
It starts with staying informed about what’s actually working.
I’m Carrie Green. For 15+ years I’ve helped professional service providers build trust and attract clients. When AI started shaping how people choose who to hire, I watched qualified businesses get overlooked, not because they lacked skill, but because AI couldn’t find them.
So I started experimenting. Testing what AI actually pays attention to. Running searches across industries. Documenting what works and what’s a complete waste of time.
Sightline Co. exists so you don’t have to do all that research yourself.
I track what’s changing. I filter out the hype. Test what matters. Hand you frameworks you can use on your next client call.
You look like the expert who gets it. Your clients stop hemorrhaging leads. Everyone’s happy.
I tried. Wrote this whole guide (it was really pretty too). Two weeks later? Already outdated. Updated it. Outdated again.
AI moves way too fast for “download once and forget it” resources.
So now I send Found by AI every Wednesday with:
No endless drip sequence. No filler. Just useful information when it counts.
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I’ve answered the most common questions about how I work, what makes AI search different, and how to get your client’s expertise in front of AI.
The way people search for services has fundamentally changed. Instead of scrolling through Google results, people are asking AI assistants direct questions and getting instant, conversational recommendations.
Business owners feel this as fewer phone calls, declining website traffic, and referrals drying up - but they can't always pinpoint why. The clients they used to win easily are finding help in new places, and many businesses simply aren't visible in those conversations.
Traditional search shows you a list of links to explore. AI search gives you a direct answer with specific recommendations.
When someone asks "I need a real estate agent in Charleston who understands historic homes," AI doesn't return 10 blue links. It recommends specific people by name, with reasons why.
This changes everything about visibility. It's not just about ranking #1 anymore. It's about being confidently recommended.
AI-driven search prioritizes clear, consistent, and authoritative content. If your client's directory listings are outdated, website is confusing, or online information is inconsistent, AI sees this as a less reliable source.
It will then recommend a competitor with a cleaner digital presence.
AI evaluates multiple signals:
The foundation matters most. Without consistent, accurate information, nothing else works.
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These are signals AI uses to evaluate whether a source is credible.
For businesses, this means having a complete online presence that demonstrates real expertise - not just claims of being "the best."
AI "reads" across the web - websites, directories, reviews, news articles, social profiles, forums. It looks for patterns and consensus.
If multiple credible sources say similar things about a business, AI gains confidence. If information conflicts or is sparse, AI may skip that business entirely.
This is why consistency matters so much. One wrong phone number on Yelp can create doubt that keeps you out of the recommendation.
While a regular blog post is suitable for general information, AI-friendly content is highly structured and focuses on directly answering a specific query. It utilizes explicit, concise language and formatting (such as headers and bullet points) to facilitate easy understanding and summarization by AI.
Conflicting information like different hours or addresses on Google Maps versus your client's website creates confusion for both human clients and AI. AI crawlers perceive this as a sign of unreliability, which can harm search ranking and result in missed opportunities.
If you client is worried about AI taking their content without giving them credit, that's fair. But here's the thing: if they stop creating content, AI doesn't stop answering questions about their industry. It just uses someone else's content instead. So they have to decide: do they want to be in the mix when people are searching for what they do, or do they want their competitors to be the only names that come up? Content isn't about giving AI free material. It's about making sure clients can actually find them.
AI-driven search is not a temporary trend; it is the future. Technology like conversational AI is evolving rapidly and fundamentally changing user expectations. Ignoring this shift means risking long-term relevance, as people move away from traditional search methods.
Your client could be the best in their field, but if there's nothing online proving it, AI won't know they exist. It can't sit down for coffee with them. It scans the web looking for patterns: who's publishing useful stuff, who other people are linking to, who keeps showing up when it searches for answers in their area. If your client's expertise lives primarily in their head or in client meetings, AI has no way to find them. They need to convey that knowledge in a way that actually registers.
Do a live demonstration on your next call:
If they're not mentioned (and competitors are), the problem becomes immediately real. This 15-minute exercise consistently opens bigger conversations about fixing their visibility.
Business information consistency. Their name, address, phone number, and hours should be identical across:
Start with Google Business Profile - make sure every field is complete and accurate. Then work through other platforms to match it exactly.
This foundation work matters more than content creation or social media - because without it, AI can't confidently recommend them.
Foundation fixes (consistent information, complete profiles) can show impact within weeks. Building authority takes longer - content creation, earning reviews, getting mentioned by reputable sources. But the good news is most businesses haven't even done the foundation work yet, so your clients can see meaningful results quickly.
No. You just need to understand what AI looks for and how to spot the gaps in your clients' online presence. You already know how to coach, consult, or develop marketing strategy. This just gives you a new lens for diagnosing visibility problems and guiding clients toward practical fixes. I'm also here to help you stay up to date!
They're already asking you about it. And if they're not asking yet, they're feeling it - fewer leads, competitors winning business, referrals drying up. When you show them a live AI search where they don't appear (but their competitor does), they get it immediately. It becomes real and urgent.
The conversation shifts from theoretical ("should I worry about AI?") to practical ("how do I fix this?"). And that's where you add value.
This isn't "another thing" - it's THE thing that's affecting whether your clients get found at all. And here's the good news: once you understand the framework, it's simpler than most marketing tactics. You're not learning a new platform, mastering a new algorithm, or trying to game a system. You're learning what makes businesses visible when people ask for help. The principles are straightforward: clear information, consistent presence, credible signals. This is about understanding one fundamental shift - and then having a repeatable process for helping clients navigate it.
Sightline Co. helps business coaches, consultants, and digital marketers guide their clients through the AI visibility shift. I provide weekly insights, practical frameworks, and real-time research so you can confidently help clients show up when people search for their services. discovered, trusted, and cited by clients and AI alike.
I'm Carrie Green. I've spent 15+ years helping professional service providers build visibility and attract clients. I've worked with solo entrepreneurs to national brands, developing expertise in retention-focused marketing, business strategy, and digital presence. When AI started changing how people find and choose service providers, I began running experiments to understand what actually works. Sightline Co. exists to share those insights with the professionals who are on the front lines helping small businesses succeed.
Think of me as your research team and strategic partner. I track what's changing, test what works, and give you frameworks you can use immediately with your clients.
You maintain the relationship and do the coaching/consulting/strategy work you're already great at. I just make sure you're always ahead of the curve on AI visibility.
I'm not teaching theory. I run experiments weekly across different industries and track actual AI responses. I document what works and what doesn't in real time.
I'm a business strategist who's been in digital marketing for 15+ years - not a tech guru trying to sell you software or a course on prompt engineering.
My goal isn't to make you an AI expert. It's to give you practical frameworks you can use with your clients immediately - and the confidence to have these conversations without feeling like you're faking it.
We audit your online presence to find inconsistencies in your name, address, hours, and services across all platforms, including directories and review sites. From there, we give you a detailed report showing exactly what needs to be corrected so AI and clients see a single, consistent source of truth.
We work with you to transform your expertise into high-quality, searchable, client-focused content. This content is published in AI-friendly formats on your website, making it optimized for conversational queries and more likely to be cited as an authoritative source by AI.
The AI landscape changes fast. We monitor these shifts, track how AI cites sources in your field, and identify new competitors emerging in AI answers. We then update your presence proactively so you can stay ahead of the changes and remain part of the conversation.
Head to our contact page and fill out the form. Tell me what's going on with your business: what you're seeing, what's changed, what you've tried. I'll respond within 48 hours with honest feedback about whether we're a fit. If we are, we'll schedule a call to talk through next steps.
We start with an initial consultation to understand your unique business and its current online presence. Next, we perform a comprehensive audit to identify all digital inconsistencies. Then we sit down with you to map out what needs to happen first and create an approach that makes sense for your current situation.
While some improvements, such as cleaning up your digital shadow, can happen relatively quickly, building a trusted reputation and increasing AI visibility is a long-term strategy. You will see steady progress over time as we implement each phase of the plan.
In addition to our regular collaboration, you can also sign up for our monthly updates, where we provide insights into what's working now, real AI examples, and actionable strategies to improve your visibility.
No one can guarantee that you'll achieve a specific ranking or be cited every time. AI changes, algorithms shift, and there are too many variables to lock that down. What we can promise is that we'll make your presence online as strong and credible as possible. That gives you the best shot at showing up when it matters.
Copyright 2025 Sightline Co.
