We help build online reputations for the AI era, making your expertise impossible to miss. Through ongoing guidance and monthly intelligence, we help you stay visible as AI changes how clients find you.
Is your phone ringing less often? Has your website traffic gone down? Are once-steady referrals starting to dry up?
The clients you used to win easily are no longer searching in the old places.
What Changed? How People Get Answers.
Today, your ideal client doesn’t “Google” a service; they ask an AI assistant a question.
Instead of sifting through pages of links, they get a direct, conversational response to questions like:
AI summarizes information from sources with clear, consistent, and authoritative content. If your digital presence is messy or incomplete, it recommends your competitor instead.
Stop losing clients to the silent shift.
It starts with staying informed about what’s actually working.
I’m Carrie Green. For 15+ years I’ve helped professional service providers build trust and attract clients. When AI started shaping how people choose who to hire, I watched qualified businesses get overlooked, not because they lacked skill, but because AI couldn’t find them.
Sightline Co. ensures your business shows up clearly where clients now turn for answers, so you become the obvious choice. The difference? I track these changes so you don’t have to.
I wrote a detailed PDF guide about this shift. Within two weeks, I had to update it three times. Things move too fast for static downloads.
Now, I send Found by AI, a weekly update with:
No endless drip sequence. No filler. Just useful information when it counts.
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We’ve answered the most common questions about how we work, what makes conversational search different, and how to get your expertise in front of AI.
The "silent shift" is the change in how people find answers online. Rather than sifting through pages of links, many clients now ask AI assistants conversational questions. This shift means that if your online information is scattered or inconsistent, AI will likely recommend a competitor whose digital footprint is more precise and authoritative.
Search doesn't work the way it used to. You don't need to type in the perfect keywords anymore or dig through ten pages of results. Now you can ask a question the same way you'd ask a friend, and you'll get a straight answer. That's what conversational search is all about. AI pulls from various sources and provides a single response instead of a list of links, which means if you're creating content, being the source that gets referenced matters a lot more than it used to.
AI-driven search prioritizes clear, consistent, and authoritative content. If your directory listings are outdated, your website is confusing, or your online information is inconsistent, AI sees this as a less reliable source. It will then recommend a competitor with a cleaner digital presence.
Yes. AI models can analyze the content on your website and other online listings to understand your expertise. Suppose your content is structured clearly and is consistently authoritative. In that case, AI is more likely to cite you directly when answering a client's question, positioning you as the expert in your field.
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It's basically what makes someone believe you know what you're talking about. When AI decides where to pull information from, it's looking for those same things. Do you actually have experience doing this? Can you prove it? Are other people treating you like an authority? If the answer is yes and that's reflected online, you've got a much better chance of being the source AI references.
AI uses a complex process to identify the most authoritative and reliable information available online. It analyzes factors such as content quality, consistency of information across multiple platforms (directories, reviews, social media), and external signals like backlinks from other trusted sources. If your online footprint is messy or inconsistent, AI is less likely to cite you.
While a regular blog post is suitable for general information, AI-friendly content is highly structured and focuses on directly answering a specific query. It utilizes explicit, concise language and formatting (such as headers and bullet points) to facilitate easy understanding and summarization by AI.
Conflicting information like different hours or addresses on Google Maps versus your website creates confusion for both human clients and AI. AI crawlers perceive this as a sign of unreliability, which can harm your search ranking and result in missed opportunities.
If you're worried about AI taking your content without giving you credit, that's fair. But here's the thing: if you stop creating content, AI doesn't stop answering questions about your industry. It just uses someone else's content instead. So you have to decide: do you want to be in the mix when people are searching for what you do, or do you want your competitors to be the only names that come up? Content isn't about giving AI free material. It's about making sure clients can actually find you.
AI-driven search is not a temporary trend; it is the future. Technology like conversational AI is evolving rapidly and fundamentally changing user expectations. Ignoring this shift means risking long-term relevance, as your ideal clients move away from traditional search methods.
You could be the best in your field, but if there's nothing online proving it, AI won't know you exist. It can't read your resume or sit down for coffee with you. It scans the web looking for patterns: who's publishing useful stuff, who other people are linking to, who keeps showing up when it searches for answers in your area. If your expertise lives primarily in your head or in client meetings, AI has no way to find you. You need to convey that knowledge in a way that actually registers.
Sightline Co. is an online reputation and digital strategy service that helps professional service providers build a clear, consistent, and authoritative online presence for the AI era. We ensure your expertise is easily discovered, trusted, and cited by clients and AI alike.
Sightline Co. was founded by Carrie Green, who has spent over 15 years in digital marketing working with professional service providers. After watching qualified professionals get passed over by AI-driven search, Carrie built Sightline Co. to make sure real expertise doesn't go unnoticed.
We are hyper-focused on the impact of AI on online search and reputation. While traditional agencies focus on general marketing tactics and SEO, we specialize in building a digital presence that is optimized for AI visibility, ensuring your content is seen as authoritative and is accurately cited.
We audit your online presence to find inconsistencies in your name, address, hours, and services across all platforms, including directories and review sites. From there, we give you a detailed report showing exactly what needs to be corrected so AI and clients see a single, consistent source of truth.
We work with you to transform your expertise into high-quality, searchable, client-focused content. This content is published in AI-friendly formats on your website, making it optimized for conversational queries and more likely to be cited as an authoritative source by AI.
The AI landscape changes fast. We monitor these shifts, track how AI cites sources in your field, and identify new competitors emerging in AI answers. We then update your presence proactively so you can stay ahead of the changes and remain part of the conversation.
Head to our contact page and fill out the form. Tell me what's going on with your business: what you're seeing, what's changed, what you've tried. I'll respond within 48 hours with honest feedback about whether we're a fit. If we are, we'll schedule a call to talk through next steps.
We start with an initial consultation to understand your unique business and its current online presence. Next, we perform a comprehensive audit to identify all digital inconsistencies. Then we sit down with you to map out what needs to happen first and create an approach that makes sense for your current situation.
While some improvements, such as cleaning up your digital shadow, can happen relatively quickly, building a trusted reputation and increasing AI visibility is a long-term strategy. You will see steady progress over time as we implement each phase of the plan.
In addition to our regular collaboration, you can also sign up for our monthly updates, where we provide insights into what's working now, real AI examples, and actionable strategies to improve your visibility.
No one can guarantee that you'll achieve a specific ranking or be cited every time. AI changes, algorithms shift, and there are too many variables to lock that down. What we can promise is that we'll make your presence online as strong and credible as possible. That gives you the best shot at showing up when it matters.
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